Introducing Traffic Sources report

Required: To view Traffic Sources report, dynamic number insertion must be activated in your account.

In Traffic Sources report, you can view your inbound calls split over traffic sources of the callers, for any selected period.

To access Traffic Sources report, click on Traffic Sources in the sidebar on the left of the Reports tab.

The Traffic Sources report shows 3 different sets of data:

• Key metrics, for an overview of the main data collected during the selected period.

• A graph for a better understanding of the variation of inbound calls from each traffic source during the period. To adjust the graph to your own context, you can select a monthly, weekly, daily, hourly or half-hourly view.

• A detailed table, for a better understanding of how the call data is split over the period.

For more accurate reports, you can edit the list of key metrics to display in the Traffic Sources report. To do this, click on the Customize button at the top right.

Then, select among the following metrics:

• Number of unique callers
• Number of inbound calls
• Number of answered calls
• Answered calls rate in % (ACR)
• Number of missed calls
• Missed calls rate in % (MCR)
• Total and average call duration

If you have enabled and configured custom fields, you will find appropriate filters for those at the top right, to help you make your analysis more accurate.

You can also export the Traffic Sources report, in Excel or CSV format. To do this, click on the Export button at the top right.