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The integration of your Google Analytics 4 account with your Call Tracking account allows you to send call data in the form of events directly to Google Analytics for each call received on one of your tracking numbers. In this article : Setting up Google Analytics 4 integration Configuring Events and Conversions Creating an event […]

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When you have integrated Google Analytics 4 with your Call Tracking account, an event is sent to Google Analytics 4 at the end of each call. In this article, we explain how to visualize call events in your reports, visualize your reports each time a call is made on one or several specific tracking numbers. […]

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Call Tracking allows you to display your inbound phone calls coming from AdWords as conversions on your AdWords dashboard. Then, you can see how many calls are driving your campaigns, announces and keywords from AdWords. Required: To view your inbound calls in Google AdWords: You have to use Dynamic Number Insertion (DNI) by Web session, […]

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In Google AdWords, you can add a phone number as a call extension. If this number is a tracking number, you can easily define how many calls you receive from a call extension. However, Google AdWords asks to verify the tracking number used as a call extension. Connect your AdWords and Google Search Console accounts […]

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