Verifying a tracking number as Google AdWords call extension

In Google AdWords, you can add a phone number as a call extension. If this number is a tracking number, you can easily define how many calls you receive from a call extension.

However, Google AdWords asks to verify the tracking number used as a call extension. Connect your AdWords and Google Search Console accounts to simplify this verification process.

Here is how to make this connection:

  1. Log into your AdWords account;
  2. Get to the Tools tab in the topbar;
  3. In Setup section, click Linked Accounts;
  4. Click Details under Search Console;
  5. Type the URL you want to link in the field;
  6. Click Continue;
  7. Click OK to confirm the connection between accounts.

Comment: For a successful connection, the AdWords account admin must also be the website’s and the Google Search Console account’s owner. If you are not owner of your Google Search Console account, you can ask the current owner for permissions. If no Search Console account is set for the website you try to connect, AdWords provides a link to claim it on Search Console.

Note: Once both AdWords and Google Search Console accounts are linked, it can take up to several days to your tracking numbers to appear as verified.