Integrating Google Analytics with your Call Tracking account

The integration between your Google Analytics and your Call Tracking account sends your call data as events directly in Google Analytics, for all the calls received on your tracking numbers.

About Google update for Google Analytics 4 (GA4):

After the recent beta release of Google Analytics 4, new properties are now created by default as GA4 properties in Google Analytics. Besides, Google still supports the current main version, Universal Analytics (UA). In the GA4 beta version, event management is not finalized yet. For this reason, in this article posted on October 14, 2020, Google recommends to keep using Universal Analytics properties in addition to GA4 properties.

Dexem Call Tracking currently supports only Universal Analytics (UA), and we are working to make our integration compatible with GA4, which is also evolving constantly as a beta. If you have any question about this topic, please contact us.

Here is how you can create a Universal Analytics (UA) and a Google Analytics 4 (GA4) property in Google Analytics. In the Admin tab, click on the Create Property button in the Property column. Then show the advanced options, activate the option Create a Universal Analytics property, and type in your website URL. Below the URL field, another option allows you to create both a Google Analytics 4 and a Universal Analytics properties.

Content summary here:

• How to activate Google Analytics integration in your Call Tracking account
• How to edit Google Analytics integration for a single tracking number
• How to see the event data sent to Google Analytics

How to activate Google Analytics integration in your Call Tracking account

In the Integrations tab, click on Activate for Google Analytics integration.

Then enter your Google Analytics tracking ID to link your account with Call Tracking. This ID is to be used by default in your Call Tracking account.

In Analytics, this ID is displayed in the selector of views, in Properties & Apps, and follows this template: UA-XXXXXX-XX.

The next step is for you to select the tracking numbers whose call data you want to send as events in Google Analytics, thanks to the integration.

Click on Complete the configuration to finish the integration process between your Google Analytics and your Call Tracking account.

How to edit Google Analytics integration for a single tracking number

Once the Google Analytics integration is set for your whole account, you can activate or deactivate it for each existing tracking number in the Numbers tab.

Then, since the integration is activated for the account, you can choose to send or not call data from any number to Google Analytics (non-retroactive).

To do this, click on the Edit icon for a tracking number in the list.

Then, get to the Integrations section and activate the option stating Send call to Google Analytics.

In the Google Analytics ID field, you can either select the default ID defined while activating the integration for your account, or type in another Google Analytics tracking ID.

Click on Update at the bottom of the form to save the settings and get back to your tracking numbers’ list.

How to see the event data sent to Google Analytics

In your Call Tracking account, you can see the call data sent to Google Analytics via the integration.

To do so, in the Integrations tab, click on Configure for Google Analytics integration.

The following page allows you to edit the default Google Analytics ID, and you can also deactivate the integration and view the logs of the events that were sent to Google Analytics. To view them, click on Logs at the top right of the screen.

The next page shows a table containing the call data that has been sent to Google Analytics.

If the icon displayed in the Status column is green, then the data has been sent successfully to Google Analytics.

Click on the View icon in the Actions column to see the detailed code sent to Analytics.

Detailed event structure 

Let’s take a second example of an event sent to Google Analytics. On each line, you can find a specific parameter processed by Google Analytics in accordance with your tracking numbers’ settings.

The following table sums up the event parameters that can be included into the call data sent to Google Analytics: