Dynamic and Static Call Tracking

When adding a tacking number, you can choose between 2 types of Call Tracking: Dynamic Call Tracking and Static Call Tracking.

Dynamic Call Tracking

Dynamic Call Tracking by traffic source

This type of tracking allows you to identify the incoming calls from organic search, Google AdWords, referral websites, emailing, social media, direct access, …

You can learn here how to add a Dynamic tracking number by traffic source.

Dynamic Call Tracking by Web Session

This type of tracking reveals several types of crucial data for deeper analysis of your visitors’ journey on and around your website:

• The attribution of calls to Web traffic sources;
• The keywords they typed before clicking on a Google Ad containing your tracking number;
• Detail of the webpages they consulted on your website;
• The attribution of calls to assisted conversions;

With this data, you get to know your customers better and can optimize your multi-channel funnels.

You can learn here how to add a Dynamic tracking number by Web session.

Static Call Tracking

This type of tracking allows you to use a tracking number directly on an online or offline medium such as your website, a classifieds website, an email, an ad or a flyer.

You can learn here how to add a Static tracking number.