Configure the DataLayers collect from your Website

DataLayers enable the collection of additional data regarding your website visitors’ sessions. This information is primarily used to enrich Google Analytics reports but can also be utilized for implementing A/B testing solutions.

Dexem’s Call Tracking allows for the retrieval and processing of these variables to enhance call events with supplementary web session data.​

Activating DataLayer Variable collect

Before activating and configuring the DataLayer collect feature, you need to declare web session variables that will serve as containers for the data collected from your website.​

Navigate to the “Integrations” tab.​
Click on the “Website” card.​
Hover over the “…” button and select “Web Session Variables.”​
Click “Add New” to add a new variable.​
Configure a name for your variable.
Optionally, add a description and a default value.​
Click “Create” to save the variable.​

Configure DataLayer Retrieval in Website Integration

Return to the “Website” integration form by clicking “Modify.”​

Scroll to the “Data Layer” section at the end of the form.​

Enable the option “Yes, I want to retrieve Data Layer variables.”​

A new field will appear, allowing you to declare your Data Layer variable and associate it with the previously created web session variable.​

You can declare multiple variables as needed.​

Click “Modify” to save your settings.​

​Note: This feature is available exclusively for Pro and Enterprise subscriptions and applies to calls made to dynamically tracked numbers per visitor session